An effective marketing campaign can greatly increase the visibility of your home inspection service to potential clients. There are many marketing ideas for a home inspection company, and here’s a short list to help out with your campaign:
- Advertisement to local newspaper
Putting an ad in the classifieds or even buying some ad space can get your company right in front of potential customers as they read the local news stories. Many local papers are distributed at businesses and restaurants
for free, so you have a good chance of an agent picking one up.
- Distribute leaflets or flyers
It’s an old simple way of advertisement, but has proven the test of time. Flyers are the short posters for a company. You can leave them at real estate offices, at the front desk, put them in car windows in the parking lot, at coffee shops, etc. There is a lot of potential with printed material, even in the internet age.
- Contact with your real estate agents
Real estate agents have a list of potential customers. They have been in contact with many potential clients looking to either buy or sale a house. Don’t be afraid to network and get connected through a referral partner.
- Use Software and Internet service
Home Inspectors can put advertisements online just like any other business.
They can also use social networks like LinkedIn and Facebook to get connected with clients and promote their company. And you can even find free online classified ads on many websites.
- Join local chamber of commerce and business association
Local chamber of commerce and business associations are a great way for your company to stand out. They host many events and get involved throughout their communities and areas, establishing many of their members as honorable businesses. If involved in a chamber of commerce, you can become recognized by other businesses and potential clients in the area.
- Business Cards
A great deal of professionals have business cards, and for good reasons. They are Small , Affordable, easy to use, and can be put almost anywhere. You can hand use them as an introduction whenever you meet a potential client, and leave them with the agent, buyer, and seller whenever you complete an inspection. Many times because they fit right inside a wallet, clients will keep them as a reference.
Marketing is an essential part of any business, and must be implemented to become successful in the home inspection industry. If you’re not doing something to market yourself, then you’re losing out on clients that your competitors are marketing to.